|
Why is Silicone more popular 为什么硅硐胶更大众化？ |
| 硅硐胶(Silicones)： |
|
生产商中有大的跨国公司，如行业中的四大公司：DOW,GE,Wacker,RP
Big multinational companies are producers big 4: Dow, GE, Wacker, RP |
|
* 消费性产品 consumer product |
|
|
| 过去十年内的价格体系发展 price development over last 10 years |
|
* 非常低的价位 very low prices
* 生产量大于需求量 over capacity in production |
|
|
对于小生产商来说，配方容易，生产简单
Easy to formulate / produce even for small |
|
* 仅欧洲就有6000个品牌 6000 labels in Europe
* 质量在大幅度滑坡 “down fall” of quality |
|
|
|
|
| 市场宣传 Promotion |
|
* 硅硐胶能解决所有的难题 all problems can be solved with Silicone |
|
|
|
|
|
| 聚氨酯胶： |
|
|
|
|
全球仅两家公司生产聚氨酯: Sika + Bostik Finley
Only 2 global companies produce Polyurethane: Sika + Bostik Finley |
|
* 更倾向专业化 approach to professional
* 倾向专业场合应用 specification approach |
|
|
|
|
生产难度高并需更高的投资
Difficult to produce and higher investments necessary |
|
|
|
|
